Sell Your Rolex in Orlando — Same-Day Cash Offer

Rolex Sea-Dweller, Explorer II, and Explorer bought at Latin American Pawn Shop in Orlando

Rolex Models We Buy

Steel sport models to solid gold dress watches

From a daily-worn Datejust to a full-set Daytona, every Rolex is evaluated as a watch. We never price it by its gold weight alone.

Submariner Datejust Day-Date GMT-Master II Daytona Explorer Sea-Dweller Yacht-Master Oyster Perpetual

Selling a different brand? See our luxury watch buying page.

How We Authenticate

What we check before we make an offer

A Rolex is worth the most when it's proven genuine and original. Every evaluation covers:

Movement: opened and inspected for genuine Rolex parts and running condition
Serial and reference numbers checked against the model, dial, and bracelet
Dial, hands, bezel, crown, and crystal checked for factory-original parts
Case and bracelet: wear, stretch, and signs of past polishing
Box, papers or warranty card, and service records, if you have them
Current market prices for that exact reference, not the retail list price

What Affects Your Offer

Five things that move a Rolex's value

Reference and demand. Two watches that look alike can be worth very different amounts. The exact reference number, dial, and bezel set the starting point.
Originality. Factory dial, hands, bezel, and bracelet are worth more than aftermarket replacements, including added diamonds.
Case condition. Sharp, unpolished case edges are worth more than a case that's been polished many times. Don't polish it before you sell.
Box, papers, and service history. A complete set makes a watch easier to verify and resell, which usually supports a stronger offer.
Metal. Steel, two-tone, solid gold, and platinum models are each valued on their own market, not on metal weight.

Prices for pre-owned Rolex watches move with the market, so we don't publish fixed prices. Call or walk in and you'll get a current number for your watch.

Rolex FAQ

Common questions about selling a Rolex

Do I need the box and papers to sell my Rolex?

No. A complete set (box, warranty card or papers, and any service receipts) usually supports a stronger offer because it makes the watch easier to verify and resell, but it isn't required.

Will you buy a Rolex that isn't running or needs service?

Yes. A watch that has stopped or is overdue for service is still a Rolex. We factor the cost of servicing into the offer instead of turning it away.

What about a Rolex with aftermarket diamonds, a custom dial, or a replacement bezel?

Bring it in or call first. Non-factory parts change how a Rolex is valued, and we will explain exactly how they affect your offer before you decide anything.

Should I polish or clean my Rolex before selling it?

No. Polishing removes metal and softens the case edges, and collectors pay more for an unpolished case. Bring it in exactly as it is.

How do you know my Rolex is genuine?

We open the case and inspect the movement, check the serial and reference numbers, and examine the dial, hands, bezel, crown, and bracelet for correct factory parts. You can watch the whole evaluation.

What do I need to bring?

A valid government-issued photo ID and the watch. Bring the box, papers, and any service records if you have them.

How It Works

Three steps, same-day cash

Bring It In

Walk in during business hours with a valid ID and your Rolex. No appointment required.

We Authenticate

Movement, numbers, parts, and papers are checked, then priced against current market sales, all in front of you.

You Get Paid

Accept the offer and walk out with cash the same day.

Sell your Rolex in Orlando, and see exactly how we value it